Momentum. Let me say it again- no seriously, friends Romans countrymen- listen: momentum. Scrawl it in lipstick across your mirror. Rehearse it in your head like a ten digit phone number. Repeat after me: momentum. Again. And again, until each utterances loses its beginning, its end- momentumomentumomentumo... Make it a mantra- more than a memo, much more than a mission statement- this is the secret code to your encrypted existence and I'm giving it away. Take it. You're free. I'm whoring out my secrets to you. Momentum. Now, go.